Kristin M Aplin
Advertising Design
Challenge: To refresh interest in and promote 20 year old components in the car wash industry.
Solution: To reaffirm the quality and reliability of this long standing brand, I associated the brand with the word "Classic". I used stock photos of classic cars to attract attention and associate the "established", "quality", and "value" aspects of "Classic" with the company products.
We carried the classic car theme to tradeshows by having drawings for die cast models of classic cars. This reinforced the advertising theme and generated a considerable mailing list for the company.
